A major trend in promoting your business is Video, and this trend isn’t going to ebb anytime soon. Video is a way to create relationships and show your expertise. The best tool for this is also the most famous video platform out there – YouTube. This is not just a place where you can watch funny clips. By implementing a YouTube SEO strategy your company will see a High ROI for years to come.
62% of businesses are already using YouTube or another platform to reach consumers! And we are still in the early days of this trend. With Internet speeds getting faster, and mobile phones quickly becoming the preferred method of searching online; video will get more and more important to your customers. Most people would rather watch a video explaining a product or service than read about it.
Placing articles and content on your website is important, but the problem is most people don’t take time to read them; and if they do they will still have questions. Video Clips give you the chance to explain your services thoroughly and answer questions in an easier way for people to understand. Consumers are assaulted with tons of ad impressions everyday, video allows you to break through all of that; so help someone, explain something and create a relationship. This is a huge opportunity for any local company hoping to get more business in the door.
By adding an explainer clip to your product or service pages you could see a conversion increase of 80%. People want to see the product in use, or the benefits of your service. Put yourself in the consumers shoes, would you rather by from a pretty ad, or a real person talking with them about why they are making the right choice.
Every Wonder why cat videos get millions of views? Because when people see something they like, they want to share it with friends. You my not be a cute kitten, but if you offer an amazing service or a product that solves real world problems; people are going to want to share your business with their friends. You know who else loves YouTube Videos…..Google!
Why do YouTube videos show up so well in Google’s Search Results? Because Google owns YouTube and Trusts it’s content! This is another opportunty to get even more real estate on the First Page. By producing a good video and using some SEO principals, you could rank one or even two videos in the local results. More people will see your business and you will convert more clients.
There are several ways of improving the results of your video content. The most important part is that you have a properly adjusted video SEO, along with the correct keywords that best display your video and proper tags that capture the essence of your video content.
The online video content, especially on YouTube can be a real asset when promoting a business because you can make short video clips that promote certain parts of your business, similar like a TV ad, but way better. The TV ads are expensive and with limited time, while online videos don’t have these restrictions.
That is why a small local business can benefit from the properly made and adjusted online video. What we offer is professional help in the ranking of your YouTube videos, along with advice and help on the proper incorporation of keywords and metadata.
Think of online video promotion is the virtual billboard, and a TV commercial all rolled up into one. Just like a real-life billboard helps promote your local business to watchful eyes, the virtual billboard is a means of promotion of your local business in the virtual world.