Why Your Business Needs an SEO Consultation

Here at Big Shot SEO we believe a website should be the best salesperson, appointment setter and brochure for your business. And it could be….if it doesn’t suck. Honestly, what good is having a website if it’s just sitting there; lonely and sad without a purpose. A healthy website is a happy website with tons of visitors. Who it is telling all of it’s friends how great your business is! How do you ensure your website is happy and healthy? By Calling us to give your site a Free SEO Audit of course.

Any active website is prone to glitches that may arise from mistakes when building the site,  broken links, conversion issues and even out dated technology that isn’t responsive to the way people search online anymore. You could be the number one expert in your industry, or provide the best service in the area; but if your website isn’t performing up to the modern search engines standards, Google won’t be telling anyone. This is a huge problem. Google is the most effective way to get your message out to the masses in history. Imagine hundreds or thousands of buyers looking for what you have to offer going to your competition because they never heard of you. That hurts, right? Unfortunately it could be exactly what is happening if your website is sick.

The first step to fixing this issue is a check up or SEO Audit, which is based on how well optimized your website is for Search Engines. Even if you cringe at the word audit, we can reassure you that an SEO audit is something that is a very positive. It will help increase the performance of your website, which helps customers find you.

What we Look at when Analyzing your Online Presence

We have an expert team of SEO auditors. Here you’ll find a list of some important factors we look at for you:

On-page optimization

Known as on-page SEO. Is where direct actions are made on the website in order to improve the website’s rank in the search results

Link Structure

Analysis of the incoming links (backlinks) and internal links. The higher number of backlinks results in a better-ranked page

Local search rankings

Analysis of the performance of the website in the local search results

Content and Keyword analysis

The most important part of the online marketing is finding the best keywords. This results in the best possible rating, increased traffic and improved business

Google Maps Audits

Another important part of the Local SEO is the Google My Business (GMB). Related to Google Maps, as a way for customers to easily late your Business.

Social Media Presence

Analysis of your social media presence along with advice on improvement.

Website Conversion analysis

A comprehensive look of what visitors do on your website. This information is then used to convert visitors into clients.

Mobile responsiveness

Analysis of the design and layout of the website. Ensuring that it is mobile-friendly, which is a huge ranking factor and also helps conversions.

Website security

Assessment of the risks of security breach and failure of your website

Why do we Offer an SEO Audit Service for Free

The SEO audit is a procedure that evaluates the performance of a website. You can even look at it as a health check-up for a website. We look over all the important aspects of the website and provide advice for improvement. just as a doctor gives recommendations for improving your health. The audit is performed against an established checklist,  the results are analyzed then conclusions and suitable recommendations are drawn. But Unlike a doctor who charges a lot, we do this free for any Lansing Company who needs our advice.

Why? The short answer is we want to help. The longer more accurate answer is we would like the opportunity to show you our expertise and would love the chance to earn your business. Just to reassure you though, we will take a good look at your website and tell you exactly how to fix the problems we find. We will answer any questions and provide any guidance you need so you can fix these issues on your own if you chose.

Can You Fix Your Website Yourself?

Yes! It is definitely possible and a lot of people have learned the art of Search Engine Optimization, so you might want to go ahead and do this yourself.

Here is the Hard Truth and a Sales Pitch: Doing this yourself might  save you some money, but it won’t save you Time. Everyone here at Big Shot SEO took their lumps and has years of experience in this industry, since it takes that long to learn any skill. At some point you may cease being a business owner and in effect turn into a novice SEO geek. The Hardest Lesson to learn is it ends up being a choice between Running your business or learning SEO. The smart choice is to focus on what you are Great at (running Your Company), and letting others be great at what they do.

This is why Hiring Big Shot SEO is one of the best decisions a business owner can make.